[Bilimsel Haber] Ethnopragmatics: Understanding Discourse in Cultural Context

[Ulas Basar GEZGiN]

Title: Ethnopragmatics 
Subtitle: Understanding Discourse in Cultural Context 
Series Title: Applications of Cognitive Linguistics 3 
Published: 2006 
Publisher: Mouton de Gruyter
                http://www.mouton-publishers.com 
Book URL: 
http://www.degruyter.de/rs/bookSingle.cfm?id=IS-3110188740-1&l=E 
Editor: Cliff Goddard, University of New Eng- land, Armidale NSW, 
Australia 
Hardback: ISBN: 3110188740 Pages: vii, 278 Price: Europe EURO 78.00
Comment: for USA, Canada, Mexico: US$ 105.30
Abstract:

The studies in this volume show how speech practices can be understood 
from 
a culture-internal perspective, in terms of values, norms and beliefs 
of 
the speech commu-nities concerned. Focusing on examples from many 
different 
cultural locations, the contributing authors ask not only: 'What is 
distinctive about these particular ways of speaking?', but also: 'Why - 
from their own point of view - do the people concerned speak in these 
particular ways? What sense does it make to them?'. 

The ethnopragmatic approach stands in opposition to the 
culture-external 
universalist pragmatics represented by neo-Gricean pragmatics and 
politeness theory. Using "cultural scripts" and semantic explications - 
techniques developed over 20 years work in cross-cultural semantics by 
Anna 
Wierzbicka and colleagues - the authors examine a wide range of 
phenomena, 
including: speech acts, terms of address, phraseological patterns, 
jocular 
irony, facial expressions, interactional routines, discourse particles, 
expressive derivation, and emotionality. The authors and languages are: 
Anna Wierzbicka (English), Cliff Goddard (Australian English), Jock 
Wong 
(Singapore English), Zhengdao Ye (Chinese), Catherine Travis (Colombian 
Spanish), Rie Hasada (Japanese) and Felix Ameka (Ewe). Taken together, 
these studies demonstrate both the profound "cultural shaping" of 
speech 
practices, and the power and subtlety of new methods and techniques of 
a 
semantically grounded ethnopragmatics. 

The book will appeal not only to linguists and anthropologists, but to 
all 
scholars and students with an interest in language, communication and 
culture. 

Key features: 
New series 
The book presents case studies from a diverse range of languages. 
It demonstrates how prevailing cultural attitudes, norms and beliefs 
can be 
modelled in a clear, precise and non-ethnocentric fashion. 

Linguistic Field(s): Pragmatics 
                            Sociolinguistics 

Written In: English (eng )

See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=20117


Dr Bert Peeters
School of English, Journalism and European Languages
University of Tasmania
Private Bag 82
Hobart TAS 7001
Australia

E-mail: Bert.Peeters at utas.edu.au
Internet: 
http://fcms.its.utas.edu.au/arts/french/http://fcms.its.utas.edu.au/arts/french/pagedetails.asp?lpersonId=2339CRICOS Provider 
No (University of Tasmania): 00586B

************************************************
*****Change of address - Effective 24 January 2007*****
*****Nouvelle adresse - A partir du 24 janvier 2007*****

Department of European Languages
Macquarie University
North Ryde NSW 2109
Australia


************************************************************************
  Dr. Ulas Basar Gezgin, PhD, bilissel bilimci/ cognitive scientist 
Ag sayfasi/ Website: http://ulas.teori.org
  E-posta/ E-mail: ulas at teori.org  
  Almanya Havuz Dergisi ve Havuz Yayinevi editoru: http://www.dergi.havuz.de
  Gezgin's cognitive scientific works: http://cogprints.org/perl/user_eprints?userid=6477
  Gezgin's linguistlist profile: http://cf.linguistlist.org/cfdocs/new-website/LL-WorkingDirs/people/personal/get-personal-page2.cfm?PersonID=63707

 		
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