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</o:shapelayout></xml><![endif]--></head><body lang=TR link=blue vlink=purple><div class=WordSection1><p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Call for Chapters<o:p></o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>“Cultural Perspectives on the Entertainment Industry: <o:p></o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Communication, Media, and Societal Impacts</span></b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>”<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Editors</span></b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'> :Dr. R. Gulay Ozturk (Istanbul Commerce University, Turkey)<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Proposals Submission Deadline</span></b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>: May 30, 2013<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Full Chapters Due</span></b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>: September 30, 2013<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Submission Date</span></b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>: January 15, 2014<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>For release in the Advances in Multimedia and Interactive Technologies (AMIT) Book Series.<o:p></o:p></span></b></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Link: </span></b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><a href="http://www.igi-global.com/publish/call-for-papers/call-details/996">http://www.igi-global.com/publish/call-for-papers/call-details/996</a><o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Introduction<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>The fast development in technology, having a new product marketed every day, and the increase in our options push us to work harder in order to get what we desire. In the end of this intense work, the reward that we can give to ourselves is efficient and entertaining leisure time. In the 21st century, capitalism defines and fills the “leisure time” of mankind by buying this time via “entertainment” tools and actions which have become almost the biggest industry in the world in such a way that creates a common (universal) “entertainment culture.” This definition is intended for consuming entertainment due to the dynamics of capitalism. Consumption of entertainment causes nonsatisfaction of desire created towards entertainment and a will of consuming again and again as a result of generated sensual emptiness. The transformations that the concept of entertainment faced throughout history are also a significant indication of the changes in the community. Since the Ancient Greek period, in which labour was underestimated and entertainment drew the line between slaves and masters, changes in society and entertainment followed parallel routes. In the 17th century, individual entertainment was freed from the rules of religion; art materialized and gained a deceptive dimension for the audience. In the modernization period, a redetermination of entertainment life according to the Western norms affected the social life from several aspects, such as the position of women companionships, behaviors, and so forth. Finally, the concept of entertainment started to be accepted as a mandatory activity and staying out of it is perceived as an oddity. Mixing work and play became the part of business relations. In other words, in the late capitalism age, entertainment is an extension of work, and in order to cope with the mechanical business life, people seek entertainment. On the other hand, entertainment promises escape routes from thinking and an automated manufacturing process. Furthermore, at the beginning of the 20th century, communications and technology tools, globalizations, and marketing applications changed a major form of entertainment so that a new entertainment culture came up in the world. This study provides a review (as positivist and critical) of the academic and popular literature on the relationship between communications, technology, culture, marketing, and entertainment practices in the world. Additionally, the book explores the impact of communication technologies and globalizations on entertainment applications of different cultures.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Objective of the Book<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>This study discusses the "entertainment concept" in terms of communications, culture, marketing, and technology. Entertainment as an industry has shown steady growth since P.T. Barnum's day. Today, the sense of entertainment of target audiences has changed by globalization and new communication technologies. Therefore, we aim to present the changing of entertainment from the point of different disciplines (communications, culture, marketing, and technology). Thus, this book has both critical and positivist approaches.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>This book aims to present the change of entertainment concept in the world and Turkey. However, this study covers a lot of disciplines (communication, marketing, culture and technology, etc.) and different research methods (an experimental, quantitative, qualitative research, etc.). This study will also explain implications and the interaction of a changed sense of entertainment in terms of communications, culture, marketing, and technology. <o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Target Audience<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>The target audience of this book is graduate, undergraduate, and advanced level students; as well as researchers, academicians, professionals and practitioners, scientists; and executive managers of marketing, communications, culture, and research companies.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Recommended topics include, but are not limited to, the following:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment in terms of different perspectives<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment culture in the world <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment culture in Turkey<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment industries<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Evolution of entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment and cultural studies (Central, Eastern, And Western European countries, USA, Africa, Middle East countries, Far Eastern countries, Asian countries, etc.)<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•The effects of globalization on entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Traditional communications tools and entertainment: Radio, TV, press, magazine, novel, cinema, etc.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•New communications technologies and entertainment: Internet, mobile/mobile phones, virtual worlds, social networks, etc.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment and technological applications<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment marketing <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment and advertising<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment and public relations<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>• Entertainment and branding<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment and consumer<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment and games<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Entertainment and art<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Consumerist society and entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Critical approaches and entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Positivist approaches and entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Quantitative studies and entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Qualitative studies and entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>•Experimental studies and entertainment<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Submission Procedure <o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif";background:yellow;mso-highlight:yellow'>Researchers and practitioners are invited to submit on or before May 30, 2013, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter</span><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>. Authors of accepted proposals will be notified by June 30, 2013 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by September 30, 2013. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Important Dates<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>May 30, 2013: Proposal Submission Deadline<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>June 30, 2013: Notification of Acceptance<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>September 30, 2013: Full Chapter Submission<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>November 15, 2013: Review Results Returned<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>January 15, 2014: Submission of Final Chapter<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>March 31, 2014: Final Deadline<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Inquiries and submissions can be forwarded electronically (Word document):<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Assistant Prof. Dr. R.Gulay Ozturk<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Department of Public Relations<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Istanbul Commerce University<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Phone: +90 212 314 41 00 <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'>E-Mail: <a href="mailto:gulay@ticaret.edu.tr">gulay@ticaret.edu.tr</a>; <a href="mailto:rosemoon1981@gmail.com">rosemoon1981@gmail.com</a><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p></div></body></html>