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<p align="center"><span style="color: #0177BC;"><span
style="font-weight: bold;"> Pre-Conference: Communicating
Climate Change III - The Audience Perspective<br>
(Changing Climate, Changing Media & Changing Audiences) </span></span></p>
<p align="center"><span style="font-size: 12px;"><strong>Plato
College of Higher Education, Istanbul<br>
23 October 2012</strong><br>
<br>
Event organized by the Institute of Journalism and Communication
Studies, University of Hamburg <br>
(Team: Prof. Dr. Irene Neverla, Dr. Monika Taddicken &
Shameem Mahmud)<br>
<br>
hosted by the Plato College of Higher Education<br>
<br>
and organized in collaboration with the ECREA thematic sections
<br>
Audience and Reception Studies <br>
Science and Environment Communication </span></p>
<p align="left"><span style="font-size: 12px;"><br>
<strong> Call for Papers</strong> <br>
<br>
Over the past two decades global climate change has emerged as
one of the most intensely researched and discussed environmental
and socio-political issues. Like other disciplines, scholars
from social and behavioural sciences have spent a large amount
of time and resources to understand public perception, attitude
and behaviour regarding climate change and related issues.
Multiple communication initiatives have been undertaken by
governments and non-governmental organizations with the
expectation of increasing public awareness, enhancing
understanding, and motivating people for actions towards
mitigation and/or adaptation. At the same time, we have
witnessed unprecedented media coverage of the issue across the
world. Broadly speaking, all these factors have contributed to
increasing public awareness and understanding about climate
change. <br>
<br>
Nevertheless, it is still unclear what roles the media play in
relation to audiences’ meaning-making and actions with respect
to climate change. Do audiences draw on media representations of
climate change problems and solutions in tackling risks of
climate change? Are political actions on climate change shaped
by media coverage? No easy answer is available. Research
findings vary considerably between cultures, context, time,
media coverage, and types of climatic risks, along with other
factors. In recent years, the situation has become more
complicated as the definition of audiences is going through a
transformation in a new communicative landscape, which is
largely shaped by the Internet and mobile technologies.
Contemporary audiences are defined as active users or producers
of media contents instead of the ‘passive’ consumers of the
past. They have more channels to access and more platforms to
express ideas and views transcending barriers of time and space.
At the same time, in the developing world we have seen a
paradigmatic change in communication systems in recent years
triggered by the immense growth of broadcast and print media as
well as the introduction of new media. Recent studies of climate
change coverage in developing countries have also shown a trend
of increased coverage of the issue. But little is known about
how such coverage relates to people’s understandings and actions
in developing countries, which often are more vulnerable with
respect to the effects of climate change. <br>
<br>
It is against this background of changing communicative
landscapes that we propose to re-examine climate change from the
perspective of audiences and media/audience relations in both
western and non-western countries. We expect that this
conference will bring scholars from different scientific
disciplines and geographical locations together for a critical
assessment of existing knowledge of relations between climate
change, communication and audiences. <br>
<br>
We invite scholarly contributions on the following topics, but
other aspects of the overall conference theme are also welcome:
<br>
• Methodological approaches for studying audiences in relation
to climate change within the changing communicative landscape <br>
• Climate change, communication and media: what influences
public perceptions and behaviour? <br>
• Changing climate, changing media and changing audiences <br>
• Public understanding of climate change in western and
non-western countries <br>
• Scientific uncertainty, risk and audience views on climate
change <br>
• Climate change, media and politics <br>
<br>
<strong> Submission of paper proposals</strong><br>
Submit a maximum of 500 words abstract of your research paper as
a Word document file to the e-mail address <strong><a
moz-do-not-send="true" class="moz-txt-link-abbreviated"
href="mailto:ccc3@uni-hamburg.de">ccc3@uni-hamburg.de</a> </strong><br>
The last date for proposal submission is <strong>30 April 2012.
</strong><br>
Please include a paper title, author(s) names, affiliations,
contact address and e-mail. All paper proposals are subject to a
double-blind peer review process. The language of the
pre-conference is English. <br>
<br>
<strong> Important Dates</strong> <br>
Abstract submission opens: 26 March 2012 <br>
Deadline for abstract submission: 30 April 2012<br>
Notification of acceptance/rejection: 15 June 2012<br>
Deadline for submission of full papers: 15 September 2012 <br>
Pre-Conference: 23 October 2012 <br>
<br>
<strong>Registration for the pre-conference</strong><br>
Further information about the registration will be available by
Friday 30 March 2012 on this page. <br>
<br>
<strong>Pre-conference location</strong><br>
Plato College of Higher Education <br>
Ayvansaray Caddesi No 33 <br>
Balat, Istanbul<br>
<br>
Plato College of Higher Education has campuses in Balat and in
Taksim. Both campuses are located in areas of Istanbul which
stand out in terms of their cultural and social richness. Plato
College of Higher Education is spreading its roots and becoming
more institutionalised in the “street campus” which it is
developing in one of the oldest areas of settlement of the
historical peninsula: Balat. <br>
<br>
Participants can easily reach all central locations of Istanbul
by public transportation which runs from just outside the
entrance of the campus. Beyoglu/Taksim, which is Istanbul’s most
dynamic location in terms of the cultural, arts and
entertainment scene, is only 10 minutes away from the Balat
Campus. <br>
<br>
<a moz-do-not-send="true"
href="http://en.plato.edu.tr/Page.aspx?id=11">> Map</a><br>
<br>
<br>
<strong>Accommodation</strong> <br>
<a moz-do-not-send="true"
href="http://www.ecrea2012istanbul.eu/accommodation.html">>
Selection of recommended hotels in the central area of Taksim
Square</a> <br>
<br>
<strong>Transport<br>
</strong> The pre-conference organisers will provide free
shuttle service to and from the pre-conference venue to the main
transport hub of Taksim Square.<br>
<br>
<strong> Further information</strong><br>
If you have any questions regarding your abstract submission,
registration or any other issues related to the pre-conference,
please contact Shameem Mahmud at <strong><a
moz-do-not-send="true" class="moz-txt-link-abbreviated"
href="mailto:shameem.mahmud@uni-hamburg.de">shameem.mahmud@uni-hamburg.de</a>
<br>
</strong><br>
</span><span style="font-size: 12px;"><strong><br>
Related Links<br>
</strong><br>
<a moz-do-not-send="true"
href="http://www.wiso.uni-hamburg.de/professuren/ijk/startseite/"
target="_blank">> Institute of Journalism and Communication
Studies, University of Hamburg</a><br>
<br>
</span><span style="font-size: 12px;"><a moz-do-not-send="true"
href="http://www.plato.edu.tr">> Plato College of Higher
Education<br>
</a></span><span style="font-size: 12px;"><br>
<a moz-do-not-send="true"
href="http://www.ecrea.eu/divisions/section/id/1">> ECREA
Audience and Reception Studies Section</a><br>
<br>
<a moz-do-not-send="true" href="http://www.scienv-com.eu/">>
ECREA Science and Environment Communication Section</a><br>
</span></p>
<p align="left"><span style="font-size: 12px;"><br>
</span></p>
<pre wrap="">Salvatore Scifo
----------------------------------
Salvatore Scifo
General Coordinator, ECREA 2012 Istanbul
4th European Communication Conference
Istanbul, 24-27 October 2012
W: <a moz-do-not-send="true" class="moz-txt-link-abbreviated" href="http://www.ecrea2012istanbul.eu">www.ecrea2012istanbul.eu</a>
E: <a moz-do-not-send="true" class="moz-txt-link-abbreviated" href="mailto:conference@ecrea2012istanbul.eu">conference@ecrea2012istanbul.eu</a>
</pre>
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